Want More Sales? Use Conversion Optimization
Although you may hear the roar of marketers bemoaning a lack of traffic to their pages as the bane of their existence, it’s a fair bet that they haven’t used conversion optimization to achieve the most from what they already are getting.
Conversion optimization is merely the practice of fine tuning various parts of your pages, offers and marketing for the best results possible. This is not a monstrously technical task, but more of an adjustment (hopefully) to pieces you already have in place.
With these goals in mind, let’s take a look at some of the best methods to ensure your pages and offers are optimized.
What are the key elements of Conversion Optimization?
The right keywords – This is where everything starts. Designing the page for one primary keyword and several longer tail secondary keywords is a must. The more focused your words are on the subject at hand, the higher the likelihood that searchers will find you. Furthermore, if you’re trying to rank the page in Google, you’ll be much better positioned.
Testing – Test it all. Colors, headlines, calls to action, copy; it all plays a part in obtaining the clicks and conversions. Also, make sure you test one item at a time, and constantly tweak until you’re happy with the results. Testing multiple items at once while fast leaves doubt as to specifically which item is responsible for the improvement or failure.
Make videos – The word is that by 2018 we will see some 75 percent of all traffic having something to do with video. People are totally hooked on watching, and this trend is here to stay, at least for the foreseeable future. Not just that, but studies are also showing that consumers are more inclined to convert after viewing your video. Food for thought!
Get your pages mobile-friendly – Admit it; your smartphone is at this moment within your reach, probably chirping at you! Over half of all search traffic now begins on a mobile device, and if your pages and offers are not mobile ready, you’ll be left behind by your competition, who doesn’t have that problem. Simple to do, and hard to do without.
Use social proof – No one wants to pull the trigger without at least feeling as though they’ve gotten some third party proof that this is a wise decision. This is why 85 percent of people visit at least 1 one social network before clicking that buy button. Use social proof in your offers, and respond on social media promptly.
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