How to Use Facebook in your Content Marketing Plan
Facebook is a marketing beast: there’s just no way around it. What you need to understand is how to make the best of it without running afoul of their rules. This is especially important for content marketers, who while they may sense that there’s massive opportunity here, are uncertain how to tap into it.
Let’s look for a moment at why Facebook is just flat out perfect as a content marketing platform, and see 4 tips on how you can take full advantage of it quickly and easily.
Why Facebook Must be a Cog in your Content Marketing Machine!
There are a handful of reasons, and they’re huge. The first is that they have proven themselves to stay on the forefront of all the latest developments regarding online marketing.
Let’s take video, for instance. They are second only to YouTube, getting an amazing 4 billion views a day.
Furthermore, they have four of the top eight non-game apps in the Apple store; Facebook, Messenger, WhatsApp and Instagram. We don’t need to tell you how popular these are.
Four Tips for Content Marketing on Facebook
Employ visual media – Using videos and images in your content marketing on Facebook is an incredible way to get your content shared. We all know how visual Facebook users are, and tapping into this whenever possible is definitely a good idea.
Brief posts rule – Since it’s clear that shorter Facebook posts do far better, (60% better engagement than longer ones!) do yourself a favor and don’t get verbose. Save that for the content you may be leading them to!
Save promotion for paid ads – Facebook is tending to go after overly promotional posts, even from brands. You’d be wise to heed this warning, and save the sales pitches for promoted posts.
Promote your blog posts on Facebook – One way smart marketers get tons of new traffic to their blogs is by announcing or teasing their new blog content on Facebook. You’ll definitely want to do this, and definitely think about promoting this type of post as well.
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